inthedirt first came into being during several speedway road trips during the summer of 2006, where the Panthers' fixture list took us to places like Eastbourne, Wolverhampton, Poole, Swindon, Reading & Oxford. During the many hours across the motorways of the country, conversations meandered and wandered all over the place, primarily that of speedway merchandise, how in our opinion, what was available was all well and good, but we wanted something more, something different.

This all stayed as an idea for over a year, until the long speedwayless winter of 2007/2008 was upon us, and I had a bit of a Top Gear moment, How hard can it be?

Within a couple of months, designs were done, and ordered, a website was designed and ready to go, and a facebook page packed with very little info, but a few sneak previews was causing intrigue, and on April 1st 2008, all was revealed, and inthedirt had arrived. In the following 2 years extra designs were added, including a range of official merchandise for Rob Mear.

In early 2010 I decided I needed to add some in-house production, and very quickly discovered that 'home' wasn't ideal for inthedirt any longer, so in April 2010 inthedirt moved in to Bedford Technology Park, in Thurleigh, home of Millennium Studios, alongside a few other businesses including Transcend Records.

Now in 2011 inthedirt produce their own range of speedway merchandise, alongside specialising in small-volume printing, primarily using sublimation, of clothing and merchandise such as mousemats, pencil cases, mugs, clocks, wallets, lanyards, small photo canvases, drinks bottles, mirrors, and all anner of other imprintables.

Feel free to take a look around the site, and if you have any questions, simply click on Contact us, at the bottom, and ask away!

Sean Wood
inthedirt clothing